Flippd Logo

Who We Are

It all started with a Nintendo Wii. A reseller duo met up with a technology guy and we built an inventory and sales tracking platform!

Flippd is a platform that helps resellers get organized by tracking inventory and sales. It provides automatic reporting, as well as tracking expenses, mileage, goals and other elements of your business

Shane Jordan

Co-Founder

Shane has been building software for over 25 years and loves startups. He has worked for a variety of companies over the years architecting and building software. He is especially interested in cloud, AI and Machine Learning technologies.

He graduated many moons ago from Virginia Tech and now resides in Grand Rapids, Michigan with his family.

Edin Hook-Kurbegovic

Co-Founder

Edin has been reselling for over 4 years in total and full time for over two years. Along side with his wife and business partner, they have turned a side hustle into a 6 figure operation. Edin and Melinda, AKA Hustlin Hooks on social media, enjoy growing their business and helping others along the way by coaching and creating realistic vlog style videos.

Edin has a background manufacturing, quality control, logistics and warehousing operations. He is passionate about continuous improvement through data, and this is in part where the Flippd App originated. Prior to Flippd, he created spreadsheet templates to help people understand their reseller business through numbers.

Melinda Hook-Kurbegovic

Co-Founder

Melinda has been reselling for over 4 years starting at home as a side hustle. Along with her husband Edin, they turned a side hustle into a full time operation. Currently their business generates 6 figures annually out of a 2,000 sqft warehouse. She is 1/2 of Hustlin Hooks and manages all financials for the company and for Flippd.

Melinda holds a B.A. in business and has experience in staffing and office management. She is passionate about upcycling fashion and efficiently running the reselling business.

Avery Jordan

Marketing Director

Avery brings a fresh and dynamic approach to our marketing strategies. Her experience in advertising and public relations is pivotal in creating engaging campaigns that resonate with our  user base. Avery’s role extends beyond traditional marketing; she is instrumental in analyzing market trends and consumer behaviors, ensuring that our app not only meets but exceeds the expectations of our users.

Her experience in managing and promoting a university-affiliated fashion magazine has honed her skills in brand promotion and audience engagement. This, coupled with her adeptness in organizing events and spearheading public relations efforts, makes Avery a key player in our team.