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How do Managed Goals and the AI goal engine work?

Updated September 5, 2026

Managed Goals are goal templates that Flippd picks for you based on your activity. In the app they appear as challenges: you'll find them under Suggested for you on the Goals screen and take one on with Accept Challenge. Unlike Custom Goals, which you write and mark complete yourself, challenges use your real data to set achievable targets with difficulty levels and point rewards, and they track their own progress.

Suggested challenges on the Goals screen with Accept Challenge buttons

How It Works

Flippd's goal intelligence service analyzes your recent sales, inventory, and listing activity, then suggests goals that are relevant to where your business is right now.

The Suggestion Process

  1. Flippd checks your data -- Recent sales count, death pile percentage, listing activity, inventory age
  2. Filters relevant templates -- Only shows goals that make sense for you. For example, Death Pile goals only appear if your death pile is above 20%. Listing goals only appear if you have more than 10 unlisted items.
  3. Adjusts targets -- Difficulty-based multipliers scale the target values up or down
  4. Presents suggestions -- You see a curated list of challenges under Suggested for you, each with a clear target and deadline. Tap Accept Challenge to start one.

Smart Dismissal

If you tap Not Now on a suggested challenge, Flippd remembers and won't show it again for 30 days. After that, it may resurface if it's still relevant to your situation.

Goal Categories

Managed Goals are organized into five categories, each targeting a different aspect of your reselling business:

Sales

Focus on making more sales and generating revenue.

Death Pile

Reduce aging inventory that's been sitting too long.

Inventory Health

Improve the overall balance and quality of your inventory.

Efficiency

Work smarter with better margins.

Consistency

Build a daily selling habit.

Difficulty Levels

Each Managed Goal has a difficulty level that affects the target and reward:

DifficultyWhat It MeansPoint Reward
EasyAchievable for most sellers with moderate effort10-15 points
MediumRequires focused effort and consistency20-25 points
HardChallenging targets that push your limits30-35 points

Difficulty also uses a tier multiplier system. As you progress, the same goal template can scale up:

Each tier is roughly 66% more challenging than the previous one.

Progress Tracking

Managed Goals track progress automatically based on your activity. No manual updates needed.

What Gets Measured

Goal TypeWhat's Tracked
Sales count goalsNumber of items sold in the time period
Revenue goalsTotal gross sales amount
Death pile goalsPercentage of inventory that's 90+ days old (the challenge engine uses its own 90-day window here; the Death Pile counter elsewhere in the app uses Unlisted items acquired 30+ days ago)
Listing goalsNumber of items moved from Unlisted to Listed
Old items sold goalsNumber of 90+ day old items that were sold

How Progress Updates

Completion

When your progress reaches 100%, the goal is marked complete. You receive:

Managed Goals vs Custom Goals

FeatureManaged Goals (Challenges)Custom Goals
Who sets the targetFlippd suggests based on your dataYou write your own goal and target date
Difficulty levelsEasy, Medium, Hard with scalingNo difficulty rating
Point rewards10-35 points per goalNo points
Relevance filteringOnly shows goals relevant to youAny goal you want
Templates11 pre-built templatesUnlimited, fully custom
TrackingAutomaticSelf-managed -- tap Mark Complete when you're done

You can have both managed and custom goals active at the same time.

Good to Know

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